A METAMORPHOSIS OF
DIAMOND
TAG HEUER PARTNERS WITH CAPSOUL:
INTRODUCING THE FIRST EVER DIAMOND CROWN
TAG Heuer has joined forces with CAPSOUL to craft a revolutionary piece: a spectacular watch crown, entirely grown and executed in lab-grown Diamond. The crown, a striking 2.5 carat diamond, was created for TAG Heuer’s exquisite TAG Heuer Carrera Plasma watch. This is the first time that Diamond is used as a raw-material in the design of a luxury piece rather than set as a decorative element, and the most expensive timepiece ever sold by TAG.
CAPSOUL is a startup pioneering the field of Diamond Design, developing technologies through the creative exploration of Diamond. They were approached by TAG Heuer to create a never-before-seen piece in this spirit.
CAPSOUL IS A STARTUP PIONEERING THE FIELD OF DIAMOND DESIGN, PRESENTING A NEW CATEGORY OF LUXURY PRODUCTS.
DIAMOND DEVELOPMENTS
Polycrystalline diamond — the rough, dark diamond phase that appears during the lab growth process — is deemed inutile by the traditional diamond world. Lab-grown diamond producers typically cut it off and toss it.
At CAPSOUL however, we find beauty and inspiration in it; We have developed a way to control the Polycrystalline growth (or as we lovingly call it - Poly), combining it with the clear single-crystal diamond phase, in a one-piece, as grown, creation.
"In the old world, Diamond appeared in a single way: a finite stone.
We call for new dimensions of Diamond: an infinite raw material bringing forth an entirely new knowhow — a new artistic expression."
THE WORLD NEEDS A F**KING RAINBOW
A PHOTOGRAPHY SERIES BY YAELI GABRIELY,
INSPIRED BY THE CAPSOUL MANIFESTO
"We are the outlaws. We are here to defy the old limitations, to discover new horizons. We are here to play."