DIAMOND GROWTH IS OUR MUSE
For CAPSOUL's first campaign, the CAPSOUL manifesto was given to artists in three domains:
DANCE
PHOTOGRAPHY
ILLUSTRATION
Each artist created an artwork inspired by the text, by the growth of diamonds, and by the new creative possibilities that CAPSOUL is bringing forth. Their works will be revealed in the coming weeks.
"A METAMORPHOSIS OF DIAMOND"
A dance inspired by diamond growth
Choreography & Dance by Liora Mrejen
Music by Asaf Avidan
The sparkle of a grown stone
seems audacious to the old world's eyes.
How dare it shine? By what right?
No dust was cleared from its surface,
No holes that can be seen from space were dug to reach it,
No sweat, no tears were shed to obtain it:
How dare it shine?
CAPSOUL Manifesto
Choreography & Dance
LIORA MREJEN
Directed by
DEBORAH AROSHAS
Filmed by
YAELI GABRIELY
Edited by
DAVID REINLIB
Music by
ASAF AVIDAN
Produced by CAPSOUL
ABOUT THE ARTIST
Liora Mrejen is a Tel Aviv based dancer and choreographer, currently dancing at the Kibbutz Contemporary Young Dance Company.
"THE WORLD NEEDS A FU**ING RAINBOW"
A series of nine photographs inspired by the CAPSOUL manifesto
by Yaeli Gabriely
To those who were told they didn't have what it takes. Those who were forced to pretend they were something they're not... We see you. You got this.
Diamond is our playground.
Ever turned a whole industry upside down? We did.
To those who were told they didn't have what it takes. Those who were forced to pretend they were something they're not... We see you. You got this.
ABOUT THE ARTIST
Yaeli Gabriely is an award-winning Israeli photographer. Her work focuses on the physical as fertile ground for experimentation, abuse and play, celebrating the concepts of fiction and illusion.